Short modules on the problems Melbourne’s selling agents hit every week, with the Evidence Ladder at the centre. Each has a one-page guide — and ends with exactly where the work lives in Sidekick: which screen, which button, what to log.
Start here
The one idea, then Sidekick built into your week.
Arguing price before the market has spokenThe goal & the ladder shape
One more system you stop using by week twoSet up Sidekick in your first week
The work that wins the next listing keeps slippingThe daily and weekly rhythm
Win the listing
From the front door to the signed agreement.
Cold door-knocks with nothing new to sayDoor-knocking with a reason
Appraisals that go quiet, then list with someone elseThe appraisal call-back
Losing the beauty parade to the highest quoteWalk in with proof
The quoting squeeze under Victoria’s underquoting rulesQuoting honestly in Victoria
Run the campaign
Four weeks on the Evidence Ladder, and auction day.
Week-one pressure for a price opinionCapture discipline
Vendors left wondering what you’re doingThe weekly vendor update
Week two, when the feedback lands below their hopesThe funnel, not the point
The objections that arrive by text at 9pmThe texts that are coming
Telling a vendor the market is lowerSpending the hardest comp
The reserve, auction day, passed inAuction campaigns
Your best work, invisible at the next pitchClosing the record
A good campaign you can’t explain — or repeatThe debrief
Most of the core method is on short video; the rest starts as one-page guides.
