Guide · Winning the listing
The listing is won in the follow-up
An appraisal goes quiet, and three months later the house is listed — with another agent. The vendor wasn’t lost at the kitchen table. They were lost in the silence after it.
Log it the same day
Address, date, the range you quoted, and what they said about timing — in their words. Those words are what the next call is built on, and good notes from the appraisal become your brief for the listing presentation.
Call with something new
A sale on their street. A buyer who missed out nearby. What’s moving in the suburb. Something true that they can check — never “just checking in”.
Lead with their plans, not your price
“Last time you mentioned waiting until after Christmas — is that still the thinking?”
Their timing and their next move first. Price when they ask for it.
Pick your moment
Too soon and nothing has changed. Too late and they’ve already spoken to someone else. A couple of months on, plans may well have moved — and you’re still the agent they remember.
Keep it private
An appraisal is a private conversation. When you door-knock their street, knock the neighbours — and never mention that someone nearby asked you for a price.
Write one line after every call
If nothing’s changed, note that too, so the next call starts where this one ended.
How Sidekick helps
Log every appraisal with your quote and notes. Appraisals that are 60 to 119 days old come up on your call list, with the phone number one tap away; tick Called once you’ve spoken. When an appraisal lists, convert it to a campaign — and the night before the listing presentation, the pre-meeting brief tells you what to say, what to show, and what you’ve earned the right to claim.